Challenges:
Belleza Cosmetics wanted to pursue brand positioning. As per the market research, Belleza Cosmetics had a vibrant product portfolio but seeking to capture a premium quality market. The core of product placement should be traced with a clear objective of rising mind value amid top cosmetic industry brands.
Strategy:
Abasana Advertising has bridged brand position by bringing in viscosity and synergy in all the tools of branding with the help of a promotional strategy. The promotional strategy consists of:
1. Brand name Temper & its logo creation,
2. Corporate Identity design,
3. Digitally social sites,
4. Conceptual product packages.
We also adopted a relevant pattern starting from base work itself. This made Temper (Belleza Cosmetics) secure seat of leading manufacturers in the cosmetic industry.
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